Greenhaus - Identity

The Problem: Create a modern and contemporary identity for Greenhaus, a business offering house plants and plant care related products. Started by partners Chris and Brian during the 2020 lockdown, their business wants to help people discover the positive and therapeutic qualities of growing and maintaining house plants

The Solution: Conceptually, Greenhaus wanted to help their client base realise how plants can play a central role in making a house become a home, elevating the house plant to something as essential as a sofa or coffee table. To help match this idea, aesthetically we wanted to create the look and feel of a furniture and homeware retailer, opting for a sleek, modern and minimal identity. 

A leaf icon was developed as the central focus, as this is the principal aim of the business/brand; to provide house plants. The leaf takes on a house like form, suggesting the importance of plants in creating a ‘home’ environment. A house shape encloses the leaf, offering shelter and a safe place for the leaf, suggestive of the care and nurturing required when growing plants. Communicating this message is threefold; to remind us of the actual Greenhouses that are used for plant cultivation. To communicate that our home environments, when enriched with plants, offer feelings of safety, peace and positivity for us as people. And thirdly, that the Greenhaus brand are not only a ‘safe option’ when it comes to plants and plant care, but they also offer support, help, and care for its customers in the process of plant buying and plant care. 

The typography is comprised of soft, rounded organic letterforms; suggestive of the plants on offer via the Greenhaus brand. It is positioned centrally underneath the logomark, suggesting that Greenhaus provide a solid foundation and support for customers wishing to buy, grow and care for house plants.